MEDPUSH

Samir has 30 + years of solid experience in the media industry and is known as one of the media veterans in the MENA region. He is living in Dubai since Q4 1990 and has good knowledge and insights about the GCC culture and society. Since 2022, Samir spends his time between Riyadh and Dubai. He led successfully Mindshare MENA for 17 years. Under his leadership, Mindshare grew significantly and ranked amongst the top media agencies in the region. Samir built world-class media offerings and  supported local and international brands in developing their market share across regional geographies With a unique vision, passion and determination, Samir launched MEDPUSH in Q4 2016, and gradually the company grew to become the leading media consultancy company in GCC. MEDPUSH partners  with 40+ big advertisers/brands through two offices and 25+ employees. One of the services offered by MEDPUSH is unique not only regionally but also globally.

Selected previous and current projects and clients:

• Government, semi-government and private organizations across the MENA region
• A mix of global, regional and local clients across a wide range of categories

Areas of expertise:

• All aspects of media
• Business transformation and leadership
• Setting new trends
• Talent development
• Strategic thinking
• Digital transformation

Education:

• Master in computer science
• Master in math statistics

Imad is the Chief Operations Officer of MEDPUSH and leads the core offering team. He is responsible for the quality of products, focuses on maximizing ROI for advertising activities across clients. Before joining MEDPUSH, he spent 9 years at Mindshare. Imad holds BA in business and finance.

Work experience:

• 15 + years’ experience
• Worked at Mindshare and MCN/UM
• Joined MEDPUSH in 2016

Specialties:

• Strategic media planning , digital, optimization and implementations
• Analytics and reviews (audit)

Main clients experience:

• All MEDPUSH clients

Bashayer holds a Bachelor's degree in Business, with experience in project management, consulting, auditing, and is known for her business improvement ideas. She strongly believes in the vision of the Kingdom of Saudi Arabia 2030 and has participated in many events related to the vision projects.

 Work experience:

• 14 + years’ experience
• Joined MEDPUSH in 2022

 Specialties:

• Projects management
• Consultancy services and compliance
• Data and financial analytics

 Main clients experience:

• All MEDPUSH KSA clients

Roni oversees the operations in the Dubai office, in addition to handling a portfolio of clients. He has strong analytical skills particularly in digital and gained the trust and respect of clients. Roni has BA in mechanical engineering

Work experience:

• 7 + years’ experience
• Joined MEDPUSH in 2017

Specialties:

• Strategic Media Planning
• Campaigns review and audit
• Optimization, implementations, analytics

Main clients experience:

• Zain, Expo, AFG, MAF, Nissan, JG, Dubai Holding, Nakheel, Yaqoot, ..

 

Yara holds BA in arts & science, mass communication and works consultancy manager in charge of several clients. She manages clients’ relationship, ensures quality in addition to coaching and growing her team

Work experience:

• 5 years’ experience including Ogilvy
• Joined MEDPUSH in 2020

Specialties:

• Campaigns review and audit
• Digital analytics
• Optimization & implementations

  Main clients experience:

• Al Futtaim Group, Americana, Expo 2020, California Garden, du, PUIG,..

Rochan holds a bachelor’s degree in computer science and has over 11 years of experience in the digital media field. He worked at several agencies including Omnicom and Publicis.

Work experience:

• 11+ years’ experience
• Joined MEDPUSH in 2024

Specialties:

• Campaigns review and audit
• Digital analytics
• Clients' relationship

Main clients experience:

• EXPO CITY, ASD, Aujan Coca-Cola, Nakheel, Agthia

Madiha works with the core team in analyzing and reviewing campaigns and managing clients relationship.  She holds a master's degree in digital marketing and consumer psychology.

Work experience:

• 5 + years’ experience
• Joined MEDPUSH in 2022

Specialties:

• Data analysis
• Campaigns review and audit
• Planning , optimization and analysis
• Client relationship management

Main clients experience:

• STA, Badael, Al Diriyah , Zain, Yaqoot, Tamam, Savola, JG, .....

Yazan holds BA in eCommerce. He works as a Senior Consultant, manages clients’ relationship, ensures quality in addition to coaching and growing the team.

Work experience:

• 5+ years’ experience
• Joined MEDPUSH in 2024

Specialties:

• Campaigns review and audit
• Digital analytics
• Clients' relationship

Main clients experience:

• Zain, Nissan, JG, Dubai Holding, Nakheel, Yaqoot,..

Ahmad has experience in planning and digital gained by working at both client and agency sides. He holds bachelor’s in computer engineering with focus in data science, hence he has a strong analytical background.

Work experience:

• 4+ years’ experience
• Joined MEDPUSH in 2023

Specialties:

• Process preparation and validation
• Digital analytics
• Optimization and Implementations

Main clients experience:

• Al Futtaim Group, Americana, California Garden, du, PUIG

Rebecca holds a bachelor’s degree in economics. As a fresh graduate, Rebecca went through an intensive training program before she became actively involved within the team. She works in preparation, gathering information, validation and analysis of campaigns.

Work experience:

• 1+ years’ experience
• Joined MEDPUSH in 2023

Specialties:

• Process preparation and validation
• Digital analytics
• Optimization and Implementations

Main clients experience:

• Zain, Expo, AFG, Nissan, Jumeirah Group, Dubai Holding, …

Sarah holds a bachelor’s degree of Education, yet she is passionate about marketing and social media where she gained a couple of years of experience before joining MEDPUSH. Sarah works within the team in Riyadh office, to  collect data, analyse and review campaigns.

Work experience:

• 4+ years’ experience
• Joined MEDPUSH in 2023

Specialties:

• Process preparation and validation
• Digital analytics
• Optimization and Implementations

Main clients experience:

• STA, Badael, Diriyah , Zain, Yaqoot, Saco, Savola, ….

Ali holds BA in accounting and works within the team to Riyadh office, to  collect data, analyse and review campaigns as well as validate invoices.

Work experience:

• 8+ years’ experience
• Joined MEDPUSH in 2022

Specialties:

• Data analysis
• Campaigns review and audit
• Invoices validation and reporting

Main clients experience:

• STA, Badael, Diriyah , Zain, Yaqoot, Savola,  ASD, ..

Faisal holds a BA in Information System at PSAU's College of Engineering and Computer Science, with a passion for data, digital and analytics. He also has professional certifications from Google in Advanced Data Analytics.

Work experience:

• 1+ years’ experience
• Joined MEDPUSH in 2024

Specialties:

• Data Analysis
• Campaigns review and audit
• Invoices validation and reporting

Main clients experience: 

• STA, Badael, Diriyah , Zain, Yaqoot, Savola, ASD,..

     

Lama holds a BA in media and communication from King Abdulaziz university with a passion for digital marketing and public relations. She has experience in digital marketing, analyzing market trends, and enhancing brand visibility. She is also known in building client relationships and executing successful cross-media campaigns. She is currently part of the Riyadh team at MEDPUSH, where she focuses on driving analysis and reviewing the campaign performance.

Work experience:

• 2+ years’ experience
• Joined MEDPUSH in 2024

Specialties:

• Process preparation and validation
• Digital analytics
• Optimization and Implementations

Main clients experience: 

• STA, Badael, Almarai, Zain, Yaqoot, Saco, Savola, …

Jennifer holds a BA in mechatronics engineering; hence she has a strong analytical background. As a fresh graduate, Jennifer went through an intensive training before she became actively involved within the team.

Work experience:

• 1+ years’ experience
• Joined MEDPUSH in 2024

Specialties:

• Process preparation and validation
• Digital analytics
• Optimization and Implementations

Main clients experience: EXPO CITY, ASD, Aujan Coca-Cola, Nakheel, Agthia

Ann holds a BS in Education. She has 15 years’ experience in retail industry, joined MEDPUSH in early 2023 as Secretary Operation Executive. She provides administrative support to the team and also assists in gathering data, validation and reporting.

Work experience:

• 15+ years’ experience
• Joined MEDPUSH in 2023

Specialties:

• Process preparation and validation
• Admin and data gathering
• Invoices validation

Main clients experience:

• EXPO CITY, ASD, Aujan Coca-Cola, Nakheel, Agthia

Clarisse holds a BA in Entrepreneurship from Bulacan State University. She has experience in social media marketing and known for her thorough analysis and attention to details. She works within the support function team.

Work experience:

• 4+ years’ experience
• Joined MEDPUSH in Jan 2023

Specialties:

• Process preparation and validation
• Admin and data gathering
• Invoices validation

Main clients experience:

• Zain, Expo, AFG, Nissan, Jumeirah Group, Yaqoot, Tamam

Laiba holds a bachelor's degree in Software Engineering ,certified in Data Science(University of California). She has in-depth knowledge of Analyzing market research/logistics. She assists the team gathering, reviewing, validating  and analyzing data.

Work experience:

• 4+ years’ experience
• Joined MEDPUSH in Jan 2023

Specialties:

• Process preparation and validation
• Data gathering and invoices validation
• Optimization and Implementations

Main clients experience:

• EXPO CITY, ASD, Aujan Coca-Cola, Nakheel, Agthia

Faiza holds a bachelor's degree in business marketing and management. She has experience in marketing analytics. She works  in gathering data, analyzing, reviewing campaigns and auditing

Work experience:

• 3 + years’ experience
• Joined MEDPUSH in 2022

Specialties:

• Data collection and validation
• Process preparation
• Analytics

Main clients experience:

• Zain, Expo, AFG, Nissan, Jumeirah Group, Dubai Holding, Nakheel, Americana …

Randy is a talented Data Analyst known for his adaptability, strong analytical skills, and expertise in creating databases and data visualization. He excels at transforming complex data into great  insights to drive informed decision-making & gives fruitful outcomes.

Work experience:

• 4+ years’ experience
• Joined MEDPUSH in Jan 2023

Specialties:

• Process preparation and validation
• Data gathering and visualization
• Invoices validation

Main clients experience:

• Al Futtaim Group, Americana, California Garden, du, PUIG