IAB: Digital ad market returns to pre-pandemic growth levels
WARC A new analysis by the IAB and PwC finds that the UK’s digital ad market returned to pre-pandemic growth...
2012 to 2022: What a decade of insights has taught us
thinkwithgoogle The year is 2012. You and a record-setting 8 million people are watching live as supersonic skydiver Felix Baumgartner breaks the...
Media companies evolve digital video use to increase audience & ad revenue
Digiday Other media companies like E! News and WSJ Buy Side said they are turning to uncommon social platforms like Twitter to...
The metrics of ‘maybe’: Why you need to step off the proven paths
Marketing Week Every marketer should spend at least 10% of the budget doing something wrong. I don’t mean accidentally wrong,...
How marketers can unlock the creative potential of technology
Warc The advertising world often sets up a false tension between creativity and performance, but The Invisible Enabler, a new study co-authored...
What it means when search becomes more visual
Warc At Google’s search event this week revealed several ways in which its core search product would be adapting to...
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