MEDPUSH

The ‘duopoly’ is now worth more to advertisers than TV

WARC Online ads will account for over half of a forecast $660bn global ad spend for the first time this...

Silence isn’t always golden: why brands need to be vocal in a time of crisis

The Drum The impact of the coronavirus has reached into every household, in every town and city, in every country...

Beyond coronavirus: The path to the next normal

McKinseyThe coronavirus is not only a health crisis of immense proportion—it’s also an imminent restructuring of the global economic order....

The brand safety challenge in digital advertising

The Drum Was your ad delivered in a brand safe environment and how do you know for sure? With the...

Can Influencer Marketing Produce Direct Ecommerce Sales?

eMarketer Most influencers consider brand awareness to be their primary role when collaborating with marketers. But in the past year,...

Programmatic Ads Could Hurt Publishers’ SEO Efforts

AdExchanger In May Google announced major 2021 changes to its search ranking algorithm, including the addition of core web vitals, which are...