How Marketers Are Using Social Listening Right Now
eMarketer Marketers have long turned to social media to hear and respond to what people are saying, gauge sentiment, and...
Combining data for better answers: how are consumer actions really changing?
GlobalWebIndex The coronavirus pandemic has changed our everyday behaviors and now, as lockdowns begin to ease for most, we’re experiencing...
Refining your media plan: how to get the data you need
Mond GlobalWebIndex In the wake of coronavirus, media planners have had the carpet pulled out from underneath them, suddenly and without...
To Win Back The Audience, Digital Advertising Must Return To Innovation
AdExchanger From the consumer’s point of view, advertising hasn’t evolved. Digital ads mimic print’s design as simply a space on...
16 Ways To Bridge The Gap Between Sales And Marketing Departments
Monday Jan 31, 2021 Forbes Despite seeming similar to an outside observer, sales and marketing make up two distinct departments....
As digital budgets face greater scrutiny, don’t fall victim to adtech fraud
WARC Marketers get little benefit from many adtech offerings, warns Dr Augustine Fou, and they need to pay more attention...
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