Leveraging data to build trusted brand relationships
By: The Drum Consumer trends have never been put on hold and the pandemic is only accelerating many trends that...
Why your research market team is more valuable than ever
By: GWI The COVID-19 crisis has shaken the global economy and left many industries reeling. One of the few positives...
Smart TV’s has become the new front in the connected TV platform battle
Digiday The TV makers have become sentient. Connected TV device makers like Amazon and Roku have built big businesses distributing...
Shoppable content is reshaping brand and publisher relationships
Digiday In recent years, brands and publishers have adopted affiliate marketing as an increasingly established method to audiences. However, what...
Retail playbook: Everything you need for the key shopping moments in 2021
The 2021 festive shopping season may seem a long way off for most people, but the marketing world is in...
Rethinking ‘Brand’ for the Rise of Digital Commerce
Marketing budgets are under unprecedented pressure. The events of 2020 saw deep cuts to investment in marketing in general, and...
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