يناير 31, 2022 MEDPUSH MENA

Inside Facebook’s bid to woo TV advertisers

Digiday Facebook is working hard to convince TV and digital advertisers to spend money on its 2-year-old video platform, Facebook...

يناير 31, 2022 MEDPUSH MENA

Future of CMOs

Emarketer CMOs have their work cut out for them, as the role can be a double-edged sword. With an expanding...

يناير 31, 2022 MEDPUSH MENA

The Google-Facebook ad duopoly is facing a bigger challenge from the trio of Snap, Pinterest and Amazon

CNBC Google and Facebook are still firmly in control of the online advertising market, but a group of challengers is eating into their...

يناير 31, 2022 MEDPUSH MENA

The challenge of regulating technology without stifling innovation

WAMDA This week, some 700 delegates descended on Dubai as part of the World Economic Forum (WEF) Global Futures Council...

يناير 31, 2022 MEDPUSH MENA

12 Social Media Marketing Predictions From the Pros

SOCIAL MEDIA EXAMINER Is your marketing ready for the coming changes? Looking for expert insight to help you get your...

يناير 31, 2022 MEDPUSH MENA

5 Things You Need to Know from Programmatic Punch

THE DRUM In-housing, addressable TV, regulation and, of course, transparency and ethics - all topics that have dominated industry headlines...

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