Media Veteran Samir Ayoub Launches Media Audit Firm – MEDPUSH (Oct 2016)
October 2016 After nearly a three-month hiatus, Samir Ayoub, former Chief Executive Officer of Mindshare MENA, has made a comeback...
How Middle East and Africa retailers can accelerate e-commerce
By: McKinsey The COVID-19 pandemic is first and foremost a human tragedy, but it has also had a significant impact on...
What You Need to Know About the Next 5 Years of Data-Driven Media
By: AdWeek The only thing constant in marketing is change. Right now, the seismic shifts in the industry are being...
3 Key Trends Shaping the Media Landscape This Year
By: eMarketer As the coronavirus spread in H1 2020, we might have expected radical changes in the media behavior of...
Global ad market will take years to recover from COVID-19
By: Warc Global advertising spend is on course to fall by 10.2% – $63.4bn – to $557.3bn in 2020, WARC...
How To Buy Unified Multiscreen TV Audiences – Despite Old Infrastructure
By: AdExchanger Scale in TV is traditionally associated with the amount of inventory. But relying on the blunt force of...
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