How advertisers are evaluating YouTube’s rising connected TV viewership
By: Digiday Advertisers are taking note of YouTube’s rising connected TV viewership. However, with some exceptions for CTV-oriented strategies, they...
The six challenges facing brands in 2021 – and what to do about them
By: Warc At a time of volatility, it is harder than ever for brands to plan for the long term;...
Keeping it real – consumers want customers’ product photos not professional shots
By: Warc Consumers around the world agree that authenticity is what they want from brands when they consider buying – and...
As Connected TV Ad Spend Soars, So Does Ad Fraud
By: AdWeek Last year was an unpredictable one for the ad-tech industry. Everything the industry hoped to accomplish in 2020...
Wordwide eCommerce will approach 5$ trillion this year
By: Emarketer Despite a challenging year for retail in 2020, we estimate that worldwide retail ecommerce sales posted a 27.6%...
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