Marketers will likely see Google’s cookie delay as permission to avoid strategic changes
The news: Google’s plan to deprecate third-party cookies in early 2022 has been delayed by almost two years, in part to accommodate an...
Reframe brand as ‘future demand’
Marketers shifting budget into performance tactics should heed the experience of start-up digital brands that hit a ‘demand ceiling’. According...
How Middle East and Africa retailers can accelerate e-commerce
By: McKinsey The COVID-19 pandemic is first and foremost a human tragedy, but it has also had a significant impact on...
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