Global Entertainment & Media Outlook 2021–2025
PWC Power shifts: Altering the dynamics of the E&M industry Now in its 22nd year, PwC’s Outlook turns its focus...
CTV benefits from cookies’ decline
WARC With no reliance on third-party cookies, buyers are turning to CTV as a privacy-safe way to spend ad dollars...
Marketing effectiveness declined last year, says DMA
WARC An analysis of DMA Awards entries suggests that marketing effectiveness declined sharply in 2021, based on the number of...
How brands are tackling effectiveness measurement
MarketingWeek All marketing effectiveness metrics must “ladder up to long-term value” and take into account the “big picture”, marketing bosses...
What do CMO’s Actually want in an Agency?
AdWeek Before settling down with Chipotle, Chris Brandt had been around the block. The chief marketing officer has made stops at General...
Past and future of media consumption in the UAE
YouGov Media is one of the most dynamic industries across the globe. In the last 5 years, we have witnessed...
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