April 5, 2022 MEDPUSH MENA

Why the entire marketing funnel is key for long term brand growth

Nielsen Following the COVID-19 outbreak in early 2020, brands of all sizes and across every industry reduced their marketing budgets,...

March 4, 2022 MEDPUSH MENA

Plan ahead: 4 key trends from last year’s hybrid Ramadan to inspire your 2022 campaign

Thinkwithgoogle People in the Middle East and North Africa (MENA) celebrated a hybrid Ramadan last year. This was a shift...

March 4, 2022 MEDPUSH MENA

The future of third-party address ability divides ad industry in two

Digiday A decision on guardrails to help the ad industry gain consent to track people across the European Union was...

March 4, 2022 MEDPUSH MENA

Data and tech underpin customer engagement in 2022

Marketing Week Brands are entering 2022 more confident than ever about their cross-channel customer engagement strategies, as they further hone...

March 4, 2022 MEDPUSH MENA

First-party data drives up media buyer renewals by a third

WARC Data from the Wall Street Journal and Google Ad Manager suggests that advertisers were 37% more likely to work...

February 10, 2022 MEDPUSH MENA

TIPS TO INCREASE YOUR DIGITAL CAMPAIGNS EFFICIENCY

February 11, 2022 Source: MedPush Team The New year always gives a fresh start for growing your business. Whether you...

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