Inside Facebookâs bid to woo TV advertisers
Digiday Facebook is working hard to convince TV and digital advertisers to spend money on its 2-year-old video platform, Facebook...
Future of CMOs
Emarketer CMOs have their work cut out for them, as the role can be a double-edged sword. With an expanding...
The Google-Facebook ad duopoly is facing a bigger challenge from the trio of Snap, Pinterest and Amazon
CNBC Google and Facebook are still firmly in control of the online advertising market, but a group of challengers is eating into their...
The challenge of regulating technology without stifling innovation
WAMDA This week, some 700 delegates descended on Dubai as part of the World Economic Forum (WEF) Global Futures Council...
12 Social Media Marketing Predictions From the Pros
SOCIAL MEDIA EXAMINER Is your marketing ready for the coming changes? Looking for expert insight to help you get your...
5 Things You Need to Know from Programmatic Punch
THE DRUM In-housing, addressable TV, regulation and, of course, transparency and ethics - all topics that have dominated industry headlines...