CES 2020: What’s Top of Mind for CMOs Right Now?
Emarketer For our report on how the role of the CMO has changed in recent years, we asked more than 60 CMOs...
‘Don’t set it and forget it’: Artificial intelligence’s role in media buying is taking shape
Digiday The reality of artificial intelligence’s role in media buying may be turning out very different from the dream. Automation...
Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions
Digiday After Google announced this month it will phase out the use of third-party cookies in Chrome, many focused first on the...
To TikTok, or not to TikTok?
WARC That is the question: marketers need to understand how to work around user expectations and learn from the brands...
Marketers struggle to stay ahead of technology advancements
Marketingland Technical acumen ranked as the third biggest challenge when deploying digital marketing initiatives, according to a recent survey of...
How to Overcome Fragmented TV Viewership to Achieve More Effective Campaigns
AdExchanger TV has long been considered one of the most powerful tools for marketers to tell brand stories in ways...
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