POST-CAMPAIGN MEDIA AUDIT

We review all commercial elements across all media including rates, discounts, AVR and added value. The outcome is to identify any area of a) under-delivery vs. agreed rate cards, or b) improvement by comparing the actual rates versus market benchmarks

We conduct a comprehensive analysis for planning and optimisation to identify any area for improvement. The aim is to drive better optimization and maximize effectiveness by using a mix of qualitative and quantitative criteria while leveraging regional/ global benchmarks and best practices

Assessment in details of how the agency is adhering to the contractual agreement with the advertiser: SOW, reporting, free added value services, FTEs, fees, billing, payment, supporting documents, etc. Separately, we review and validate the media invoices on a monthly basis