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Founder and CEO

Samir Ayoub

Samir has over thirty (30) years of solid experience in the media, advertising and research fields and is known as one of the media veterans in the MENA region. He has been living in Dubai since Q4 1990 and has good knowledge and insights about the GCC culture and society. Since 2022, Samir spends his time between Riyadh and Dubai. He led successfully Mindshare MENA for 17 years. Under his leadership, Mindshare grew significantly and was ranked amongst the top media agencies in the MENA region. With his passion, in-depth knowledge of the multiple markets and consumers’ lifestyles, habits and choices, Samir built world-class media offerings and supported local and international brands in developing their market share across regional geographies Samir resigned from Mindshare early 2016 and in Q4 2016 he launched MEDPUSH, a media consultancy company that offers a wide range of services to advertisers that all aim at maximizing media effectiveness. MEDPUSH is known now as the leading media consultancy company in GCC, partnering with 50+ big advertisers/brands through 2 offices and 28 employees. One of the services offered by MEDPUSH is unique not only regionally but also globally

Experience & Activities

Samir has 30 + years of solid experience in the media industry and is known as one of the media veterans in the MENA region. He is living in Dubai since Q4 1990 and has good knowledge and insights about the GCC culture and society. Since 2022, Samir spends his time between Riyadh and Dubai.

He led successfully Mindshare MENA for 17 years. Under his leadership, Mindshare grew significantly and ranked amongst the top media agencies in the region. Samir built world-class media offerings and  supported local and international brands in developing their market share across regional geographies.

With a unique vision, passion and determination, Samir launched MEDPUSH in Q4 2016, and gradually the company grew to become the leading media consultancy company in GCC. MEDPUSH partners with 40+ big advertisers/brands through two offices and 30 employees. One of the services offered by MEDPUSH is unique not only regionally but also globally.

Main previous and current projects and clients:

  • Government, semi-government and private organizations across the MENA region
  • A mix of global, regional and local clients across a wide range of categories

Areas of expertise:

  • Business transformation and leadership
  • Setting new trends
  • Strategic thinking
  • Digital transformation
  • Talent development

Education:

  • Master in computer science
  • Master in math statistics